Permanent and interim opportunities
Dan Whitehouse
Head of Performance and Acquisition.
Available immediately for permanent or interim roles. London, South East or remote.
- 15+ years agency and brand side
- Google, Meta, GA4, GTM, BigQuery
- Regulated sectors (ASA, MHRA, GPhC)
- Perm or interim, inside IR35 is fine
People. Performance. Progress.
A career built on making things better.
From building departments to restoring client confidence. The work, the outcomes and the people behind them.
- Jan 2026 to present
CheqUp Health
Head of Acquisition and Performance Marketing
Contract. Regulated UK telehealth subscription business.
Commercial growth
+48%Traffic in week one with value-based bidding and margin guardrails.
Health & wellbeing · sector illustration - Jul to Dec 2025
Impression
Client Partner
Contract. Lead partner across Specsavers, Stella McCartney, Warwick Business School, Vax, Oliver Bonas and Triumph.
Client confidence
Trust restoredLead partner across Specsavers, Stella McCartney, Warwick Business School, Vax, Oliver Bonas and Triumph.
“The account quickly moved from high-risk to stable again, thanks to Dan’s leadership and his ability to handle complex situations with ease.”
Jasmine Lee
Senior SEO Strategist at Impression
LinkedIn recommendation · 9 December 2025
View on LinkedIn - May to Jul 2025
Starcom
Performance Planning Director
Contract. Senior multi-market lead on L’Oréal.
Multi-market leadership
L’OréalSenior performance planning across markets.
Beauty & luxury · sector illustration - Feb to May 2025
Incubeta
Head of Paid Social
Contract. Owned the UK paid social proposition across tier 1 accounts.
Team stability
Tier 1 accountsOwned the UK paid social proposition.
“Bringing comfort and reassurance to clients and also stability to the team as well as supporting client directors.”
Claire Jules-Saffu
Client Partner Microsoft
LinkedIn recommendation · 6 May 2025
View on LinkedIn - Oct 2024 to Jan 2025
Wavemaker (WPP Media)
Performance Lead
Contract. Multi-channel performance delivery through a transition period.
Peak trading
Record Black FridayMulti-channel performance through a transition period.
“Their deep PPC expertise, professionalism, and calm approach were invaluable.”
Brendan Ashe
Partner, Global Digital Media at WPP Media
LinkedIn recommendation · 4 March 2025
View on LinkedIn - Mar to Oct 2024
Mediahub Worldwide
Performance Director
Performance across Bicester Village, Celebrity Cruises and Pinterest.
Performance direction
Retail. Travel. Technology.Bicester Village, Celebrity Cruises and Pinterest.
“Dan's rare combination of creative thinking and analytical understanding makes him stand out.”
Ioannis Kokkoris
Marketing and Corporate Affairs Manager
LinkedIn recommendation · 14 March 2025
View on LinkedIn - Feb to Dec 2023
Omnicom Media Group
Global Activation Lead
Global activation for Philips (Versuni) across more than 20 markets.
Global activation
20+ marketsLed global activation for Philips (Versuni).
Consumer technology · sector illustration - Sep 2020 to Feb 2023
Positive (now Brand Potential)
Head of Performance Marketing
Built and led the performance department in Richmond.
Built from the ground up
10 people · £2.2mA performance department built from scratch, with 17% year-on-year P&L growth.
“He approached SEO and performance with confidence and a clear commercial focus.”
Irina Ginghină
Head of SEO & GEO at Brand Potential
LinkedIn recommendation · 15 May 2025
View on LinkedIn - Earlier career
Earlier roles, including Mindshare
Head of Search, Marketing Director and Head of Digital
Working on Ford, Honda, Mazda, Jaguar Land Rover, Unilever and Chanel.
The foundations
15+ yearsSearch, digital and marketing leadership across agency and brand side.
Luxury & consumer brands · sector illustration
“Dan is definitely a high-level operator, who I'd happily recommend to others.”
Sean Burton
Director, Head of Organic Media at Impression
LinkedIn recommendation · 18 March 2026
View on LinkedIn“He leads with a mix of empathy, precision, and high standards that makes people want to do their best work.”
Isa-Kristin Jakobsen
Global Marketing Campaign Manager
LinkedIn recommendation · 27 October 2025
View on LinkedInRoles I fit
- Head of Performance, Acquisition or Growth (brand side)
- Head of Search or Biddable (agency side)
- Interim performance lead or turnaround
Selected results
- +48%
Traffic in week one
Value-based bidding with margin guardrails lifted traffic 48% in week one.
- 3.21% vs 1.22%
Price-led ads
Proved price-led ads converted at 3.21% against 1.22% without price.
- Margin per sale
Commercial measurement
Moved paid media from cost per sale to margin per sale with a daily margin report.
- 10 people · £2.2m
Built a department
Built a performance department from scratch to 10 people with a £2.2m a year P&L and 17% year-on-year growth.
- 20+ markets
Global activation
Led global activation for Philips (Versuni) across 20+ markets.
- Record Black Friday
Wavemaker
Record Black Friday results at Wavemaker.
For recruiters and hiring managers
Putting me forward?
Email or call and I will turn round anything you need the same day.