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Notes from the accounts I have run. Mostly Google Ads, measurement, agency governance and regulated sectors.

• 19 August 2026Google Ads

  Price in ads: how to actually test it

  Price in ad copy filters clicks before you pay for them. How to test it properly on Google and Meta, and the funnel evidence that settles it.

• 12 August 2026Google Ads

  How to audit a Google Ads account: the twelve checks I run first

  The twelve checks I run on every Google Ads audit, from conversion actions to invalid clicks, and what each one usually finds.

• 24 June 2026Agency governance

  Is your agency underperforming? Ten questions that get honest answers

  Ten specific questions to ask an underperforming agency, and what evasive answers to each one usually means.